One of the great dilemmas of our modern time is advertising. People rarely enjoy advertising – consumers don’t like to be subjected to it and businesses don’t like to pay for it. Media sites don’t like having to interrupt content with advertising, and yet they must sell advertising to support their content generation expenses. There are some hilarious web-comics, incredibly helpful forums, and highly instructional how-to sites that rely on advertising to exist. How would a popular free-content website survive without ads?
They can now do it with a Propits button. Users who regularly follow the site can Give Props to it. If it’s a good site with a large following, it will be supported regularly. Loyal users can put that website in their permanent Propit list and create a stream of income to support technical and content expenses. Advertising can go away, and everyone rejoices (except the advertising companies).
Not only do ads go away, but websites can be driven again by content that inspires loyalty and good feelings, instead of shocking content or odd webpage structure designed to trick users into visiting and clicking banners. Imagine an Internet that was trying to inform, educate, and entertain instead of spam, disturb, and entrap.
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As a former internet advertising person, I can say that this is most certainly what internet advertising firms tell people. In some cases, it can even be true (about 0.01% of customers experience serious growth in the first year due to advertising). However, I can also say that, in current advertising models, the vast majority of leads generated are outright fraudulent (due to NDAs I can't really give exact numbers...). That's not to say that monetizing internet traffic is dead. Just monetization through annoying adds. Here's an interesting article I found just today:
http://arstechnica.com/news.ars/post/20090102-contemplating-the-consumerist-sale-and-the-adpocalypse.html
This is where Propits gets its bite. It allows people to monetize their traffic, and in-fact to drive traffic, for free with 100% conversions on every click, and zero chance of fraud. Show me a single advertising network with stats like that, and I'll eat my shoe.
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